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(Santa Fe) Rie Miyazawa Photo By Kishin Shinoyama: How One Image Changed The History of Japanese Pho



Santa Fe is a Japanese nude photo book published in 1991. It was modelled by Rie Miyazawa and photographed by Kishin Shinoyama. It was published with one image showing pubic hair without any kind of mosaic. It sold 1.5 million copies. Taken early in Miyazawa's career, it stunned Japanese society because the authorities had just begun to permit the publication of such kinds of "hair-nude" photographs.




(Santa Fe) Rie Miyazawa Photo By



Pushed on by her ambitious mother/manager Mitsuko Miyazawa who'd divorced her Dutch husband during pregnancy, Rie's face was soon on every poster, magazine advert, telephone card and TV station throughout Japan. By the late 80s she had made the natural progression to TV-acting in the drama Tears of a Swan and released the Dream Rush pop album in 1990. Meanwhile, her mother seemed quite content to put Rie through absolutely anything to put her daughter's name on the nation's lips, and so, in 1992, came the shocking release of a glossy nude photo book entitled Santa Fe. Rie Miyazawa was hot news indeed.


It closely mirrors the marketing technique being exploited by Hollywood at the time, for example with the Madonna vehicle Body of Evidence in 1993. The idea is that if you get major stars involved in a film which bills itself as being erotic without it actually being so, you'll tap into a whole new demographic of people prepared to curb their natural embarrassment in order to see a major public figure's tits. (The parallel is curiously apt, as only a year previously, in a similarly out-of-the-blue piece of self-publicity to Santa Fe, Madonna had also bared all in Sex, a soft-focus book of art photographs with a number of prominent super models of the time.) Of course it's nothing but a tease, because Rie keeps her blouse buttoned up to her chin throughout. The only erotic liaisons which occur outside of the film's title are between Uchida and temptress Galin, and these barely stretch to a couple of brief flashes of the French girl's breasts.


Shinoyama was born in 1940 in Tokyo, graduated from the Department of Photograohy at Nihon University and worked at Light Publicity Agency. He became one of Japan's most wellknown and celebrated photographers, but was also controversial. His work is centered around exploring intimacy and the human form. He has frequently photographed Japanese actresses and pop idols, and is one of the exponents of the gurabia movement. This word is derived from the English term gravure and is used for photos, magazine, models and idols portraying the female (semi-)nude in an erotic, stimulating way.


At the beginning of the 1990s Shionoyama's work signified the end of the pubic hair ban. In his earlier he challenged the boundaries this ban on publishing photos of pubic hair. In 1969 he co-founded the 'All-Japan Pubic Hair Exposure Federation' , probably intended as a joke. In 1991 Shinoyama published two books with nude photos of popular acresses Higuchi Kanako ('Water Fruit') and Miyazawa Rie ('Santa Fe'). The photos showed the pubic hair of both actrices. Miyazawa was immense;y popular and the 'Santa Fe' book became Japan's best-selling photobook of all times.


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